Effective Date: January 2026
Thank you for visiting Rocky Mountain Orthopedics of Utah. Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your information when you use our website https://rockymtnfootandankle.com/.
1. Information We Collect
We collect personal and non-personal information through the following means:
- Form Submissions: When you fill out a contact form or request an appointment, we collect personal information such as your name, phone number, email address, and any message you include.
- Website Analytics & Tracking: Our website uses tracking tools, including:
- Google Analytics & Google Ads
- Meta Pixel (Facebook/Instagram advertising)
- Heatmap software (e.g. Hotjar, Microsoft Clarity, etc.)
These tools help us understand user behavior, improve the site experience, and deliver relevant ads. The data collected may include:
- IP address
- Device type
- Pages visited
- Clicks and scroll behavior
- Referring websites
2. How We Use Your Information
We use the information we collect to:
- Respond to inquiries and appointment requests
- Improve website performance and user experience
- Track the effectiveness of our marketing campaigns
- Personalize ads and remarketing
- Store and manage your contact info securely within our Customer Relationship Management (CRM) system
3. Third-Party Services
We may share anonymous or aggregated data with trusted third-party services (such as Google, Meta, or our CRM provider) to help us analyze traffic and run advertising campaigns. We do not sell your personal information to third parties.
4. Cookies
Our website uses cookies to store information about your session, preferences, and usage data. You can adjust your browser settings to refuse cookies or alert you when cookies are being used.
5. Data Security
We take reasonable steps to protect your personal information using secure systems and platforms. However, no online transmission or storage method is 100% secure, so we cannot guarantee absolute security.
6. Your Choices
You may request to:
- Review or update the personal information you’ve submitted
- Opt out of email communications
- Request that we delete your contact data from our CRM
To do so, please contact us using the info below.
7. Changes to This Policy.
We may update this Privacy Policy from time to time. Updates will be posted to this page with a revised effective date.
8. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact:
Rocky Mountain Orthopedics of Utah
5801 S Fashion Blvd Suite #120
Murray, UT 84107
972-818-5600
marketing@alleviocare.com